WEPLAY ULTIMATE
FIGHTING LEAGUE

Location: Kyiv

Role: Head of CG

In spring 2021, during the peak of the global pandemic, WePlay Esports launched the WePlay Ultimate Fighting League in Kyiv, combining three disciplines into its first long term fighting game project. I directed the creative development, managing key visuals, broadcast and stage graphics, cinematics, in game integrations and post production. Guiding multiple design and motion teams, I oversaw concept moodboards, visual direction and live adaptation on site.

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The identity aimed to raise the standard for fighting game tournaments by making them more bold, bright and spectacular while positioning WePlay Esports as a reliable partner in the ecosystem. The visual package delivered a high energy show that redefined expectations for the genre. In May 2023, the project was recognized internationally when the WePlay Ultimate Fighting League received the Silver Award at the International Design Awards in Multimedia and Broadcast Design.