In July 2021, WePlay Esports launched the WePlay Academy League with top CS:GO clubs to create a pathway for young players into the professional scene. I directed the creative development, overseeing key visuals, broadcast graphics, stage graphics, cinematics, in-game integrations and post production. Leading multiple design and motion teams, I guided moodboards, visual direction and live broadcast integration.

 

The academic shield style logo and educational identity transformed CS:GO’s violent imagery into a youth focused and aspirational brand. The project set new industry standards for youth esports and established a scalable framework for visuals across seasons. In May 2023 the work was recognized globally when the WePlay Academy League received the Gold Award at the International Design Awards in the Multimedia and Broadcast Design category.